The game pieces
1. An idea (the Pawns): you’ve come up with something, like a new t-shirt design.
- Why are ideas the pawns? Because they are interchangeable and not things to be stubborn about, it takes many ideas to achieve victory.
2. Marketing & Research (the Knight): you tell your friends, run a basic Facebook and Google ad campaign and work out that people want your idea, and that it's different enough for them to want and to buy.
- Why the knight? Because marketing and proper research can help you see around corners.
3. Sales & Orders (the Opponent): someone goes to your store (physical or online) and buys one of your shirts for money, now you have the task of delivering it.
- Why are orders the opponent? Because you need an opponent to have a game and just like in Chess, whatever the opponent does you need to pre-empt or react accordingly. Plus logisticians and salespeople never really see eye to eye.
4. Production (the Rook): you make the shirt, in this scenario we are ignoring bulk ordering concepts.
- Why the rook? Because you’ll find that production is a sequence which can only move in a single sequential direction.
5. Shipping (the Bishop): you get it from where you manufactured it (China), closer to your local market in Australia.
- Why the bishop? Because there are many ways to get something delivered such as via a: ship, plane, car, truck, drone, pipe, train.
6. Storage (the Chessboard): because you want to deliver a quality product, you get the shirt delivered to your house, and then check that it’s up to spec for the customer.
- Why? Storage holds all the pieces, without a board you don’t have anything to play with (no inventory to use).
7. Delivery (the Queen): you have the shirt, the customer order and now you must get it to the customer, this part of the process is often called the last mile of delivery. You put it into a bag and someone like AusPost takes it to the customer. Your customer is happy, you are happy, your supply chain has functioned correctly.
- Why is delivery the Queen? Because the last mile is the most flexible, it has almost unlimited power and if it falls in the game, you are in a lot of trouble.