Marketing Logistics & Supply Chain

· marketing,logistics and systems

Here’s the thing, when it comes to logistics and supply chain, the perception right now... isn’t great.

The supply chain industry is not a sexy subject, its unknown, it's hidden in a corner and generally ignored. But that needs to change because we are living in a point in time where the most exciting confluence of people, technology, and globalization is taking place. We are at a point where creativity, technical skills, interpersonal abilities and a whole host of other elements are coming together in new and exciting ways.

This is why logistics and it's bigger brother supply chain, need to be marketed more effectively. Because with all of these elements coming together along with new advancements in robotics, analytics, and 3D printing. We are at a point where not only do we have the means of pushing the industry forward, we have some people actively trying to do it, yet we still need more. The demand is growing.

This is where a logistician becomes all the more important, with current misperceptions, 'some people' isn't enough. Big-time opportunities aren't being taken advantage of or pushed along by the next-generation talent because people don't know about the supply chain.

This means the industry, which is the backbone for pretty much every operation, is being held back. So if we are to have an industry which is striving and flying high, throwing out new ways to implement innovations, we need the right people in place to do it.

We are in the early stages of a revolution. A technical and exciting one, one which needs fresh young talent to be excited by the industry - instead of scared away or not interested. We need new minds to have access to as much information as quickly and as easily as possible... We have the ability to do something about this, so we are doing all that we can with the resources we have available.

If we work together, sharing, learning, understanding and experimenting with innovative ideas - we can improve the industry in ways we haven’t even thought of yet.

Logistics is cool, get on with it.

Note: this blog was originally posted on and was written by me (Krystian). I've taken it and edited slightly for reposting purposes.