Step 5: the pivot

· logistics and systems

After skipping the validation step it appears there is little appetite for any of the suggested ideas or maybe there is, we wouldn’t know because we didn’t do the research or validate the idea. Anyway, next idea, we re-brand the whole thing to go from being a content and consulting company to this:

broken image

Whereas the world of logistics and supply chain has many moving parts which need to be covered. You only have to worry about covering one of them. Even still despite this pivot, we still want to maintain best practice, so Carter Condoms come in high vis packaging so that they are always easy to find!