In logistics, the shipping container is the best example I can think of when describing standardization. “Back in the day” goods, like a sack of flour, used to be thrown into ships one bag at a time by longshoremen. Then a guy called Malcolm McLean came along said, “Hey, instead of that, why not put things into a box, we can then stack that box on another box and better use the space on the boat. Shipping more stuff and making more money”. Brilliant isn’t it. Well… at first, people thought he was an idiot. But fast forward a few years and the idea caught on. The shipping industry is, at the moment, worth around $700 Billion.