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    Brand Strategist




    I help people clarify their ideas and develop a plan of action.



    Storytime Studios


    Industrial Marketing Services


  • Blog Posts

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    To my time machine of past projects.

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    Till 2012




    After graduating high school in 2008, I spent time figuring out what to do with myself and worked various jobs. Things started to shift when I went to work for a commercial flooring company.


    During this time, I started to dabble in building systems with an idea called JobLog, a custom-built task management system.

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    2012 till 2016


    I began in logistics and supply chain through a cadetship program for Montague Cold Storage. I started out on the front lines of a 30,000 pallet warehouse, driving forklifts and learning how to process orders. Then I moved to the Operations Team, which oversaw and supported the various systems, staff, and customers of the Montague Group.


    From WMS to TMS to Maintenance and visitor kiosks. We did everything from finding and managing vendors, supporting warehouse sites and managing change when new systems were implemented.


    When a system was unavailable off-the-shelf, we developed bespoke systems - this is where I developed the Entry Managmenet System - a single web-based application that integrated into eleven different systems. The end result was a complete view of every truck coming and going on-site, as well as a comprehensive set of reports to accompany each movement.

    • Voice picking system.
    • Production line analysis.
    • Activity-based costings reports.
    • Greenfield site launch, Truganina.
    • WMS implementation.
    • TMS implementation.
    • Entry management system (this was my baby).
    • Maintenance management system implementation.
    • Fruit bin tracking system.

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      2016 till semester one of 2019 - RMIT University


      I went to RMIT University, full-time, to complete my Bachelor of Business (majoring in Logistics & Supply Chain Management and doing minor subjects in marketing).


      During this time I worked as a contract Business Analyst for a Point of Sales software company while and getting involved in committees, startups, and developing my own ideas.

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      More projects from 2018


      RMIT Electric Racing is RMIT's biggest student club. Each year the team builds a race car from scratch and enters it into the Formula SAE competition. I wasn't asked to help build the car because... I have no idea how to do that. What I was able to help with was the business case and presentation for the team's 2018 entry.



      R22 Racing I got involved with the booming eSports scene with GOATi Entertainment.



      Essendon Football Club Hackathon was an invite-only event with the club. Which was looking for new ways to engage their female fan base. Across the unique hackathon structure, we developed a solution and pitched the concept. We did not win.



      ASCL Future Leaders Award 2018 Finalist.

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      Content & Directories

      (Still in 2018)



      The LMN Post was a podcast and blog dedicated to explaining the supply chain in a fun way. The podcast still exists; you can go and listen to it now, but no new episodes are being made.



      In 2018 I also experimented with an idea called the Carter.Directory, a website that was dedicated to consolidating all supply chain-related events - in Melbourne - into one place. This didn't go anywhere. I tried but closed the site down.

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      GUD Hackathon



      In preparation for a project (the To Be Disrupted - Ideathon), I entered a hackathon with my good friend Jesse (though we ended up on separate teams).


      We pitched TrueCOW, A tool that helps you understand the true cost of owning your wheels. Somehow, we won! So that was fun.

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      TBD Ideathon

      (Mid 2018)


      When I first joined the Supply Chain & Logistics Association of Australia (SCLAA), the President of Victoria's chapter asked me what I wanted to achieve. My response was, "a program that puts experienced professionals, new ideas, and young people into a room, then let's see what happens".

      The To Be Disrupted Ideathon, which was put on in mid-2018, was the manifestation of this statement. Working with the legends on the SCLAA committee and partnering with PwC, RMIT, and Pitchblak, we were able to put together a one-day hybrid hackathon and design thinking session. Giving young people the opportunity to network with the industry and giving the industry a breath of fresh air with new approaches to supply chain problems.


      The reception of this event was very positive as teams worked to solve the waste management issues that were confronting Victoria at the time.

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      Storytime Studios.

      December 2019 - till now.


      I started a branding, strategy, and marketing business called Storytime Studios.

    • How to get in touch.


      I am based in Melbourne and have developed a healthy reliance on caffeine if you want to catch up and share my addiction while discussing supply chain, innovation, technology, marketing, strategy, or F1.


      Feel free to reach out using the form below.

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